Frank Anicetti, legendary proprietor of legacy soft drink Moxie, the hometown hero of Lisbon Falls, Maine, has passed away. Frank became well-known to Stephen King fans who'd never made the annual trip to the Moxie Festival, in the pages of 11/22/63, which also reminded even those who had just why Kennebec Fruit Company, the actual name of what was colloquially known as the Moxie Store, had "fruit" in its name. If anyone was an institution in Lisbon Falls, if there was one person you had to visit, it was Frank, who was always happy to tell stories. He retired last year, and it's not hard to guess that giving up the store took away his purpose in life. The store is being converted into Frank's Pub, hopefully still on track to open by Moxie Day this year (7/8/17), and I'm guessing there will be even more incentive for devotees to gather and celebration Frank's legacy.
But don't let me tell you about Frank, let's listen to Frank himself: