It's worth noting that Joe never really became a reliable box office draw. Every now and then it would seem as if he might be, but then an effort like Equinox would be released, which was not even strictly sold as a Joe movie so much as a must-see experience on a number of levels, and it still wouldn't be much of a hit. Seriously, and Tim had every reason to care, too, not for the least because it was one of several movies that was almost a reunion for Joe and Zola, who would have been the third lead, the woman Joe comes across while he's on the run, not only from thugs but from a version of himself, played by veteran action star Clark Bridges.
As Zola explains years later, she'd already had her fill of movies like that, or thought she had. Which might explain why The Fall of Troy is set in the future. And is done in stop-motion animation.
Fantasy status of Joe and Zola in relation to Equinox: At first not very good, but getting better.